We have partnered with The Weber Shandwick Collective (TWSC) in their launch of CORE (Community Offer Respect and Ease), a strategic planning model designed to place equity at the heart of health communication. This initiative addresses the persistent barriers to health literacy and accessibility experienced by low-income and ethnic minority patient communities.

CORE was co-created with patients from these communities to tackle key challenges rooted in language, culture, and ability. Its four pillars—Community, Offer, Respect, and Ease—serve as a roadmap for delivering inclusive and impactful health communication:

• Community: Delivering messaging at the right time and place to reach underrepresented audiences.
• Offer: Providing meaningful support tailored to audience needs.
• Respect: Ensuring holistic understanding and representation of diverse patient groups.
• Ease: Communicating through clear, easily understood messaging and actionable steps.

This initiative builds on TWSC’s Accessible by Design commitment, ensuring content meets the highest accessibility standards. Combined with a focus on health literacy, CORE aims to bridge the gap for disadvantaged populations who often struggle to navigate health information and services.

CORE is part of TWSC’s broader Health Equity offering, setting a new benchmark for inclusive healthcare communications across Europe. This initiative reaffirms the commitment to empowering patient communities through equity-driven approaches, driving positive change and healthier futures for all.

“We want to keep driving change and improving the lives of all patients. This work is really very important to the Patients Association. We need healthcare companies to think harder about who they’re talking to and how they share information. Many people find it hard to get and understand health information.  If we can make this information clearer with resonance, we could make a huge difference to people’s lives. Action on this is one of the biggest things we can do to directly impact health outcomes”, explains Rachel Power, CEO the Patients Association.